GV Explains Core Web Vitals and Organic SEO Rankings
How are your organic SEO rankings going to be affected by the new Core Web Vitals page loading speed and usability U/X metrics that Google is introducing in June 2021?
What Are Core Web Vitals?
As the world’s premier search engine, Google sets the tone for how a website has to perform in regard to both user experience and page loading metrics. In order to rank your site effectively, you need to be sensitive to Google’s constant algorithm shifts and make sure you adapt and modify your website to confirm to Google’s policies, technology, and programming requirements.
One of the latest changes that Google is implementing is known as “Core Vitals” or “Core Web Vitals.” Simply put, Core Vitals is a package that has actually been part of Google for some time. However, these metrics will become part of Google’s official ranking criteria in May (now June) of 2021.
If you want to continue to generate web traffic and use best practices for SEO on your site, then you will need to leverage these Core Vitals requirements.
Below, we will briefly address each of the new criteria and explain how they will affect your page.
What About Google AMP?
If you have been in the game for a while, you might be wondering, “What about AMP?” Well, Google recently provided confirmation of sorts — if your existing site is already fully functional with accelerated mobile pages (AMP), then it will almost certainly pass Core Web Vitals (CWV) standards too. This is comforting because it means that you will not have to revamp your existing content completely.
Core Web Vitals
The primary reason for a shift to CWV is a change in the way that consumers access the content. As smart devices continue to evolve, more users are accessing content directly from their phones.
While Google’s algorithms will still rank pages based on content quality, CWV will also weigh out the “mobile usability” of a page. If you want your page to consistently rank highly, it will need to have outstanding content optimized for mobile access.
Page Loading Speeds
The first of Google’s three Core Web Vitals is loading speed. This metric will assess how fast your page loads, particularly when it is accessed by a mobile device. A page that loads rapidly will certainly help your rankings, but it is only part of the equation.
In addition to loading speed, Google will assess how rapidly your page becomes interactive. A static screen that lags or disallows user interaction is an immediate turn-off for consumers. However, if your page loads quickly and is ready for interaction, you will be well on your way to an improved ranking.
The third Core Web Vital addresses the stability of your webpage. Once a device loads your page, is it consistently visible, or does it produce that incredibly frustrating blackout? If your page is stable, loads quickly, and is available for interaction right away, then you have met Google’s CWV trifecta.
Why Are Core Vitals Important?
Core Vitals are essential for two reasons. The first is that they affect your Google rankings and will determine whether you end up on page one of the Google search results. The second is that they will influence the front-end UX or user experience. A great experience improves conversion rates, while a poor interaction can cost you a customer and damage your brand.
Does all this sound a bit overwhelming? If it does, rest assured that you are not alone. Adapting to the ever-changing SEO requirements and search algorithms can be a challenge.
With the help of the experienced team at GetVisible, you can boost conversion rates and ensure that your content is optimized for Google’s new Core Vitals metrics. Contact us today to book a strategy call. #GV #GVExplains