Advertising in Social Media? What This Means for Your Business
The days of traditional TV advertising are quickly becoming a thing of the past. The future involves leveraging your company’s social media presence to connect with customers and drive site traffic.
Despite the clear trend towards social media-centric advertising, many businesses are failing to optimize their use of this medium. We wanted to help companies capitalize on this highly profitable approach to marketing, which is why we created this guide to social media ads.
Why Social Media Ads?
There are many benefits to a social media advertising approach. One of the most notable is that it helps you to connect with customers, which is essential in the digital economy. More than ever before, consumers want to establish a real connection with the companies that they choose to do business with. Social media advertising allows you to share your message and emphasize your core values.
In addition, social media advertising is very affordable. While you certainly need to invest in a sound marketing strategy, there are lots of ways to advertise your products for free. You can post things to your feed, live stream, or update your story with news and product release info. You can also go the sponsored ad route if you want to boost viewership.
Which Platform is Best?
We would like to be able to tell you that one particular platform stands above the rest when it comes to social media marketing. Unfortunately, this is not the case. The truth is that the best platform will depend on your audience and the type of campaign that you want to create. The right social media platform(s) for your advertising may not even be the one with the largest user base.
With that being said, almost all social media advertising will be focused on one of the big five. These are YouTube, TikTok, Instagram, Facebook, and Twitter. If you have a robust marketing team, then you could advertise on all of these platforms. However, most companies should focus on just a few of these options to grow viewership and improve web traffic.
Some alternative advertising options include Pinterest and LinkedIn. Pinterest is particularly effective at attracting a female audience. This is a strong choice if your company is involved in certain industries.
LinkedIn is most effective at reaching professionals. If you are looking for a large corporate audience, you will not find a better social media advertising option. This is a great choice for B2B products and services.
Improve Your Social Media Marketing Strategies
Are you looking to improve your social media presence? Would you like to increase client interactions and capitalize on social media marketing opportunities? If so, then you need to partner with GetVisible.
Our experts have years of experience in the digital marketing space. We can help you to improve conversion rates, generate organic traffic, and improve your approach to marketing as a whole. Contact us today to schedule a strategy call with one of our experienced team members.