Increase GMB [Google My Business] Engagement With Google Posts

- 05 min read - Apr 18,2019

Google Posts are an often underutilized feature of Google My Business, but are a solid addition to your overall Local SEO strategy.  Your business can share four types of posts, all of which are shown at the bottom of your Google My Business knowledge panel and help boost engagement with your brand.

What’s New

Gives you the option to write a message up to 1,500 characters, upload an image, and provide a link with a unique call to action depending on your intent.

 

 

Events

Allows you to create a custom event title, description, start date, end date, and event time, along with an image and link.

 

 

Offer

Advertise your sales with fields for your sale titles (20% off Spring Sale!), descriptions, offer codes, terms and conditions, as well as start and end dates.

 

 

Product

Showcase your unique offerings with custom descriptions, price or price ranges, product details, and call to actions.

 

Being active with Google Posts is important, as each post will expire after 7 days. However, maintaining weekly posts helps indicate to Google that your listing is active and relevant to the service areas listed in your profile. While these posts alone will not rank your listing, they are a definitive piece in your overall local SEO plan – bolstering legitimacy, customer engagement, and visits to your website.


Jason
CEO
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Citation Audit

A citation is a listing online that includes your business name, address and phone number – also referred to as an NAP. Your citation listings that appear online need to be accurate – even down to the suite number. A typo on a listing on another website where your phone number or name is incorrect can affect your search rankings and/or even direct traffic to your website.

What is our recommended solution? We will check your NAP details on directories where your citations appear. We will search on Google for the following NAP related items:

Another alternative is to search for citations by looking for citation directories. We review the top directories and niche/local directories to validate your listings. Some of the main directories include Google, Yelp, Yellowpages, CitySearch, Superpages, and DexKnows.

We can also claim listings for your business in case they have not been claimed already. This process will ensure that you are given access to edit and update your listings going forward

Meta Tag Audit

Website Content Audit

Link Structure Audit

Google+ Page Audit

Online Reputation Review

Backlink Review

Website Speed Audit

Local Schema Audit

Google Analytics Implementation Audit