Digital advertising might seem tricky, especially when you’re trying to get noticed on search engines. Google’s AdWords is a key tool for marketers who want to boost their online visibility and do better with their ads. The AdWords Preview Tool is super important for advertisers who want to check and improve their campaigns without messing …
In 2024, ChatGPT and its other AI generative content engine colleagues like Claude and Perplexity, have emerged as one of the most transformative tools, reshaping the way digital marketing agencies approach Search Engine Optimization (SEO). As an AI-driven language model, ChatGPT offers a unique blend of linguistic versatility and technological sophistication, making it an invaluable …
Here’s are 5 high-level ways to step back from the hustle of link building and look at the bigger picture of using SEO techniques to get Google and Bing organic rankings. This is going to be a straight-talking, no-nonsense guide that will walk you through a series of strategies that break the mold of traditional …
If you’ve been around the block in the digital marketing world, you know that things never stay the same for long. I co-run a digital marketing agency, and I’ve seen the seismic shifts in SEO content production for over 20 years. It’s like we’ve moved from playing checkers to 3D chess. Let me break it …
Unveiling the 2 Secret Weapons of Remarketing and Retargeting In an homage to Robert Ludlum, we present this deep dive into an oft misunderstood area of digital marketing. Companies go to agencies and invest all this money and resources in SEO, paid advertising, and social media engagement to drive people to their websites. Often though, …
Below are the highlights of our multi-step SEO rankings strategy that helps lawyers improve their Google and Bing search engine visibility. Consider the metaphor that your law firm website is like a seasoned attorney who has to prove his or her worth to a potential client. Your website rankings can drive prospects to the pages …
Here are some of my top reactions and predictions about ChatGPT
Do you want to turn the volume up to 11 on your SEO efforts and ADA compliance? Learn how to insert descriptive ALT tags into your website images.
Backlinks are like votes in an election except that all votes are not counted equally. Learn about the importance of Authority backlinks.
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