DEO

hbr article march 2026 review online visibility mandate

Reviewing HBR’s Online Brand Visibility Mandate

The Multi-Channel Shift from Search to Discovery:  For more than two decades, digital visibility followed a simple rule: rank high in search results and customers will find you. That rule is breaking down. In the March 2026 issue of Harvard Business Review, authors Graham Kenny and Ganna Pogrebna document a striking trend. When AI-generated summaries …

Read more

Categories DEO
deo 5 principles

5 Principles of DEO – Discovery Experience Optimization

Discovery Experience Optimization (DEO) starts with a simple but profound observation: brand discovery on the internet no longer just begins with search. Search is still important but it’s been demoted from king to being a prince amongst princes. For more than two decades, the investment in digital visibility was measured by the acquisition of top …

Read more

Categories DEO
Get Visible
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.