Company X, specializes in women’s health services and partnered with our agency to optimize their Google Ads campaigns. The goal was to drive meaningful conversions, reduce the cost per conversion (CPA), and connect with a highly targeted audience.
This case study highlights the campaign’s performance during this three-month period and demonstrates its effectiveness in generating high-quality leads for the client.
Background and Objectives
The client aimed to boost inquiries for their specialized services while maximizing return on investment. With a budget of $399 per day, the campaigns focused on driving conversions across key services, including procedures designed to enhance patient confidence and well-being.
Campaign Timeline and Results
January 1 – March 31, 2024:
The campaigns consistently delivered high conversion rates, with some campaigns achieving cost per conversions as low as $24.64. Overall, the three-month period demonstrated strong efficiency and ROI.
- Total Daily Spend: $399.00/day
- Total Conversions: 662
- Average Cost/Conversion: $69.18
- Total Clicks: 8,957
- CTR: 11.51%
See the results recapped below in the chart.

The Results:

Strategy and Approach
The campaigns were built with a focus on targeting keywords that matched the client’s most in-demand services. By segmenting campaigns based on service categories to ensure ads were highly relevant to each audience’s searches. Each campaign directed users to customized landing pages designed specifically for their search intent, creating a seamless experience and increasing the likelihood of conversions.
Daily budgets, were carefully allocated across the campaigns based on performance and demand. Adjustments were made regularly to keep the cost per conversion low – Clients goal was to maintain this below $70. The landing pages also played an important role in this success, with clear messaging and streamlined designs that encouraged users to take action through phone calls and web form fills.
The ads were crafted to connect with the audience by showcasing the client’s expertise and the value of their services. We used ongoing A/B testing to fine-tune the messaging. The landing pages matched the ads seamlessly, keeping the message consistent and providing a clear way for users to take action, leading to a very successful campaign.
Conclusion
From January to March 2024, the Google Ads campaigns delivered:
- 662 conversions at an average cost of $64 per conversion.
- A strong click-through rate (CTR) of 11.51%, well above industry averages.
- Significant growth in conversion volume, with some campaigns seeing an increase of 94.19%.
These results highlight the impact of thoughtful campaign management and ongoing optimizations. By effectively utilizing Google Ads, the client consistently generated high-quality leads and reinforced their presence in the market.