The Instagram Trust Engine
Most businesses are not losing on Instagram because they do not post enough. They are losing because their Instagram has no job.It is active, but not strategic. There are posts.There are reels.There are captions.There are occasional testimonials.There may even be ads. But when a real prospect lands on the profile, nothing clearly moves them forward. …
Michał Suski LLM AI Visibility Playbook
AI Visibility Research The practical retrieval system behind modern AI citations, prompt visibility, and brand proof. This analysis is based on public materials, third-party recaps, Surfer documentation, and SurferSEO articles available at the time of review. It should be treated as a strategic interpretation, not as a private or proprietary disclosure from Michał Suski or …
AEO Is Not Replacing SEO. It Is Exposing Weak SEO.
Lots of conversations now have a common theme: Is AEO replacing SEO? Meaning do I need to do SEO anymore? It makes a lot of sense – as a surface level concern. AI search is everywhere right now. Google is showing AI Overviews. People are asking ChatGPT, Perplexity, Gemini, and other tools to explain things, …
The Death of the Invisible Digital Marketing Agency
Agency Strategy & Positioning The Death of the Invisible Agency: Positioning for Absolute Trust in 2026 Digital marketing has fundamentally shifted, yet its core remains tethered to a single, unyielding human psychology. If you run an agency or manage a brand in 2026, your survival depends entirely on how you define your space against the …
Gold Standard Website and SEO Performance Audit
Enterprise-Level SEO Analysis – Now Accessible Without Enterprise Infrastructure This Is Not a Better Audit This Is Access to a Different Level of Analysis Most audits operate within limits. They review: a subset of pages a defined checklist isolated metrics Not because they choose to.Because that is what time, staffing, and manual analysis allow. This …
Passover 2026 Survey for Photo Album
Marc is inviting you to join him in contributing your
most interesting Covid wine story to this collaboration.
Reviewing HBR’s Online Brand Visibility Mandate
The Multi-Channel Shift from Search to Discovery: For more than two decades, digital visibility followed a simple rule: rank high in search results and customers will find you. That rule is breaking down. In the March 2026 issue of Harvard Business Review, authors Graham Kenny and Ganna Pogrebna document a striking trend. When AI-generated summaries …
5 Principles of DEO – Discovery Experience Optimization
Discovery Experience Optimization (DEO) starts with a simple but profound observation: brand discovery on the internet no longer just begins with search. Search is still important but it’s been demoted from king to being a prince amongst princes. For more than two decades, the investment in digital visibility was measured by the acquisition of top …
