Email is a key part of how businesses talk to each other, and it’s super important for keeping communication clear and professional. Even though it’s really easy to send an email, sometimes people make mistakes that can make them look bad or unprofessional. In this blog, we’re going to look at some common mistakes people …
This article breaks it down step-by-step so you can create a press release that is both search-engine-friendly and attention-grabbing for more positive media coverage. 1. Craft a Powerful Headline (Title) Keep it under 70 characters so it doesn’t get cut off in search results. Include a primary keyword naturally in the title. Make it attention-grabbing …
We like press release a heck of a lot here. Too often we hear from owners who feel that their website is floating around the internet like a sad little raft, barely anyone noticing it, except maybe their mom and that one bot from Russia. And now you’re reading this page and wondering why your …
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Horizon Search Podcast with Jason Ciment Feel like business advice often sounds the same? Strategies that seem great on paper but don’t actually work in real life? I get it. That’s why I was excited to join the Horizon Search Podcast to share real, actionable insights from my own experience. The episode, “How to …
Company X, specializes in women’s health services and partnered with our agency to optimize their Google Ads campaigns. The goal was to drive meaningful conversions, reduce the cost per conversion (CPA), and connect with a highly targeted audience. This case study highlights the campaign’s performance during this three-month period and demonstrates its effectiveness in generating …
For many lawyers, CPAs, consultants, and other professional services, client acquisition is driven by personal referrals. When you get a referral from a trusted source, you don’t have to do much vetting to know if it’s a good lead. A referral from a colleague or friend carries more weight than any online ad or website …
A Guide for Facebook, Instagram, Pinterest, and Twitter Social media platforms are crucial for personal branding, business marketing, and connecting with a global audience. However, success on social media isn’t just about creating engaging content—it’s also about posting that content at the right time. This comprehensive guide explains the optimal posting times for four major …
Turning Likes and Views into Revenue Did you know that salespeople who are socially active on LinkedIn generate 45% more leads? LinkedIn is a powerful tool for professionals looking to build their network, showcase their expertise, and ultimately, achieve their career goals. By leveraging engagement on LinkedIn, businesses and individuals can turn likes and views …
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