Passover 2026 Survey for Photo Album
Marc is inviting you to join him in contributing your
most interesting Covid wine story to this collaboration.
Reviewing HBR’s Online Brand Visibility Mandate
The Multi-Channel Shift from Search to Discovery: For more than two decades, digital visibility followed a simple rule: rank high in search results and customers will find you. That rule is breaking down. In the March 2026 issue of Harvard Business Review, authors Graham Kenny and Ganna Pogrebna document a striking trend. When AI-generated summaries …
5 Principles of DEO – Discovery Experience Optimization
Discovery Experience Optimization (DEO) starts with a simple but profound observation: brand discovery on the internet no longer just begins with search. Search is still important but it’s been demoted from king to being a prince amongst princes. For more than two decades, the investment in digital visibility was measured by the acquisition of top …
Why a 24/7 AI Self-Therapy Coach Works
Meet the AI Self-Therapy Coach for People Who Feel Stuck Here’s one audience to start with: Young adults. They are practically frozen. Not because they are lazy.Not because they are unmotivated.Not because they “don’t want it enough.” They are stuck in the in-between. They want a better career, better relationships, better health, a new city, …
Stickier hooks for eye-catching content
Most Hooks Sell Features. This Custom GPT is about Stickier Hooks. Most marketing starts here: “Hydrates without clogging pores.”“Increases productivity.”“Boosts revenue.” Those are features. Buyers do not wake up thinking about features. They wake up thinking: “Why does this keep happening to me?”“Why does everyone else make this look easy?”“Why do I feel behind?” This …
Meet the 10x Content Rewriter System
How would you like to 10x your content quality? That means make it 10 times better than the original. Most AI rewriting tools polish language. They tighten sentences.Swap adjectives.Make things “clearer.” That is not 10x. This is the 10x Custom GPT Content Accelerator. Real leverage in rewriting comes from changing structure, positioning, proof, and differentiation. …
Want help writing a better prompt?
Most custom GPTs to write better prompts try to be helpful by default. They soften language.They fill gaps.They infer what you meant. That “helpfulness” is exactly what breaks in high-stakes work. We have created a Custom GPT prompt writing assistant with the goal of pushing accuracy and completion over vibe. The configuration you shared is …
Razor wire cold email writing outreach
Most AI tools write modest performing emails. The Custom GPT (Razor-Wire Email GPT) is built for outbound efforts that care about one thing: Replies. Not vanity opens.Not fake personalization.Not calendar links sprayed into inboxes. Replies. And it gets there by forcing structure, credibility, and restraint. This system was inspired by Alan Ruchstein. The Problems with …
7 rewriting models to be more persuasive
Most AI tools can generate copy. That’s not rare anymore. What’s rare is something that can take your existing message and rewrite it with a specific psychological intent, without turning it into hype, cringe, or “AI voice.” Here is a link to a custom GPT that rewrites content. It’s not here to replace your brain.It’s …
