Please Share Your Wildest Case
Miranda is inviting you to join her in contributing your
most interesting legal case to this collaboration.
How to Lead the Market
Horizon Search Podcast with Jason Ciment Feel like business advice often sounds the same? Strategies that seem great on paper but don’t actually work in real life? I get it. That’s why I was excited to join the Horizon Search Podcast to share real, actionable insights from my own experience. The episode, “How to …
Driving Conversions and Growth with Google Ads Through Lead Generation
Company X, specializes in women’s health services and partnered with our agency to optimize their Google Ads campaigns. The goal was to drive meaningful conversions, reduce the cost per conversion (CPA), and connect with a highly targeted audience. This case study highlights the campaign’s performance during this three-month period and demonstrates its effectiveness in generating …
Unlock Hidden Profits With SEO: Why Your Website Should Do More Than Just Sit There
For many lawyers, CPAs, consultants, and other professional services, client acquisition is driven by personal referrals. When you get a referral from a trusted source, you don’t have to do much vetting to know if it’s a good lead. A referral from a colleague or friend carries more weight than any online ad or website …
The Best Time to Post on Social Media
A Guide for Facebook, Instagram, Pinterest, and Twitter Social media platforms are crucial for personal branding, business marketing, and connecting with a global audience. However, success on social media isn’t just about creating engaging content—it’s also about posting that content at the right time. This comprehensive guide explains the optimal posting times for four major …
The Power of LinkedIn Engagement
Turning Likes and Views into Revenue Did you know that salespeople who are socially active on LinkedIn generate 45% more leads? LinkedIn is a powerful tool for professionals looking to build their network, showcase their expertise, and ultimately, achieve their career goals. By leveraging engagement on LinkedIn, businesses and individuals can turn likes and views …
Paid Social Advertising And Remarketing Reduces CPL by 20x
Social Media Campaign reduced lead acquisition cost 20x from $100 to $5.00 per subscriber Client: Non-profit Media Organization Problem: Reduce costs to acquire subscribers (to newsletter) 3 years average cost of $100+ per lead cost for newsletter subscribers (ie. too high a cost). Low quantity and poor quality of subscribers during the last 3 years. …
Client X Boosts Online Sales with Strategic Social Media Advertising
Client X sought to explore the efficacy of social media ads in driving e-commerce sales. The challenge was to avoid overspending on ads that wouldn’t convert into sales. The campaign’s initial phase focused on identifying the right audience segments and measuring the revenue generated against the ad spend, using metrics like Return on Ad Spend …
