With the digital age becoming more prominent, businesses must start taking their social media marketing seriously. Many business owners are already aware that this can be a reasonably complex field.
Navigating the numerous social media platforms is a challenge.
With new additions to social media popping up every day, you need to know what the different types are if you want to stay on top of the competition.
What are the different types of social media marketing? Let’s take a closer look at which ones will matter the most for your business.
Social Media Networks
This is the category that most businesses think about when it comes to their social media. This includes the major players such as Facebook (now Meta) and Twitter, but it can also include other leading networks, such as:
The common thread among all of these platforms is the ability to connect with other users in a more personal way. People can post photos of their families, share favorite recipes, and even plan a home remodel.
New social media networks are popping up all of the time, so it is key to stay on top of which ones are best suited to your social media marketing strategy.
Consider the type of content you will post, and then figure out which platforms are the right fit for you. In the beginning, you may try to master just one or two of these sites before you expand your reach any further. Digital marketing experts like Get Visible can help you manage a variety of sites.
Social media networks can integrate both organic campaigns (those you don’t pay for) and paid campaigns, depending on your budget. Strategizing to make the most of your marketing efforts is essential. This is where Get Visible can help.
Social News Sites
If a personal connection to your audience isn’t necessarily what you are after, social news sites might be the better fit for you. You can share links to external news sites, and other people can vote on whether the story was interesting, helpful, and factual.
Depending on the social news site that you use, your company may even be able to post photos related to the topic.
One of the most popular social news sites is Reddit. Users view your new stories and either vote them up or down, helping them to be seen by more users. Oftentimes, your articles will end up on a separate, highly specific thread that is related to the topic you posted on. These are known as subreddits and are incredibly popular among users.
Similar to social media networks, microblogging allows business owners to post very short entries about what is going on in their company. You may use a small microblog to share details about an upcoming sale, a new product, or a service that you offer.
Twitter is the world’s leading example of a microblogging website, allowing users to quickly view all of the posts that you have made recently. This newsfeed is visible to all of your followers, and the platform boasts millions of monthly users that could potentially view your social media marketing.
Do you want to create longer-form content than what you can post with microblogging sites like Twitter? Community blogs are another way to brand yourself as an authoritative expert in a given industry.
You do not have to maintain a website to be an avid blogger. In community blogging, you can post your thoughts on publishing platforms like Medium.
The benefit to a community blog is that you get more visibility without the hassle of keeping up with a website.
Video Content Services
Maybe the written word isn’t the medium that expresses your ideas the best. Fortunately, there are also media sharing platforms and video content services that you may want to take advantage of in your business.
A video is a great way to put a face to your company and gives users another way to engage with you. They can even see your product or service in action.
Perhaps the most well-known site in this category is YouTube. For almost two decades, users have been uploading their videos to this site, which has its own internal search engine that makes it simple for customers to find you.
How many times have you turned to Pinterest for ideas? Whether you are planning a home, remodel or need some new inspiration for dinner recipes, bookmarking sites like Pinterest make it easy to find what you are looking for.
Pinterest offers a visual search engine where users can see pictures of their search requests, including home décor ideas, diet tips, and more.
If you have an eye for photography and have excellent pictures that represent your company, then you may want to consider turning to bookmark sites. With this tool, you can post multiple times a day without annoying your followers. It may even be beneficial to post several times throughout the day as you build up a backlog of links.
You can easily manage a site like Pinterest using software such as Tailwind that makes the whole process a bit more hands-off. Of course, you can also hire Get Visible to help with your social media marketing.
Get Help with Social Media Marketing
Social media marketing doesn’t have to be as difficult as many people make it out to be, but it can certainly be a lot to keep up with. Both paid and organic campaigns can be run on these sites depending on your overall marketing plan. Figure out how to reach your target audience the best way.
Get Visible can help you to develop a strategy that works for your business and help you to keep tabs on the results. Give us a call today to learn more about how we can assist your company’s growth!